Why We Love: NEUW Denim

NEUW Denim is a clothing brand that has made a name for itself by reimagining classic denim styles for the modern world. Founded in 2009, the brand has quickly become known for its attention to detail and commitment to quality.

The brainchild of three friends from Stockholm and Melbourne, Neuw was founded in 2009 as an independent, modern denim brand that puts cultural integrity over profit. Paying homage to Neuwlandstraat, Brussels - where Creative Director and Cofounder Pär Lundqvist had lived and began to alter denim pieces from his vintage collection - Neuw fuses sombre Nordic design with a more casual Melbourne aesthetic inspired by the trio's love of contemporary music, art, and vintage design.

According to their website, NEUW Denim takes inspiration from vintage denim and traditional techniques, but with a focus on creating pieces that are durable and long-lasting. They use premium fabrics and focus on craftsmanship to ensure that their jeans and jackets are not only stylish, but also built to stand the test of time.

One of their standout pieces is the Marilyn skinny jeans, which feature a high rise and a cropped length that makes them perfect for showing off your favorite shoes. The jeans come in a variety of washes, from classic blue to edgy black.

NEUW Denim also offers a range of jackets, including the popular Smith jacket, which has a vintage-inspired look with a modern slim cut and distressed detailing.

Overall, NEUW Denim is a brand that prioritizes quality and timeless style. Their attention to detail and commitment to craftsmanship sets them apart from other denim brands, and makes them a favorite among fashion-conscious individuals looking for long-lasting and stylish pieces.